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Unlock the secrets of profitable advertising and master the art of paid ads in just four weeks. Transform your skills and boost your business with expert strategies designed for every level!
Instead of big classes where it’s hard to get personal attention, or expensive 1:1 classes, Buddy Learning keeps the group very small — only up to five students. This way, you still get personal help and interactive lessons, but at a price that’s much more affordable. It’s engaging, effective, and friendly for your pocket.
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Individuals looking to enhance their digital marketing skills and gain a comprehensive understanding of paid advertising strategies, regardless of prior experience.
Business owners and entrepreneurs seeking to drive targeted traffic to their websites and increase conversions through effective paid ad campaigns.
Marketing professionals aiming to expand their expertise in paid advertising platforms and improve their campaign management skills.
Students and career changers interested in entering the digital marketing field and wanting to build a strong foundation in paid ads programming.
Everything you need to know before getting started
A basic understanding of digital marketing concepts will be beneficial but is not required, as all foundational topics will be covered in the course.
Access to a computer or laptop with internet connectivity, as hands-on practice and online resources will be utilized throughout the program.
A willingness to learn and experiment with various advertising platforms, as practical application is a key component of the course.
No specific software or programming skills are necessary; all tools and techniques will be taught from the ground up.
Course Structure & Weekly Timeline
Course Timeline & Structure
Week 1: Fundamentals of Paid Advertising & Google Ads Setup
đź“Ś Key Topics:
âś… Introduction to Paid Advertising: Google vs Meta Ads
âś… Understanding Bidding Strategies: CPC, CPM, ROAS
âś… Google Ads Account Setup & Campaign Structures
âś… Keyword Research & Match Types (Broad, Phrase, Exact)
âś… Ad Copywriting & Extensions (CTA Optimization)
âś… Landing Page Optimization for Ads
Week 2: Google Ads Advanced Strategies & Meta Ads Introduction
đź“Ś Key Topics:
âś… Google Display Network (GDN) & YouTube Ads
âś… Retargeting & Custom Audiences in Google Ads
âś… Google Ads Automation: AI-Based Bidding Strategies
âś… Intro to Meta Ads (Facebook & Instagram)
âś… Facebook Pixel & Conversion API Setup
âś… Campaign Objectives & Audience Targeting
Week 3: Meta Ads Advanced Strategies & A/B Testing
đź“Ś Key Topics:
âś… Meta Ad Formats: Carousel, Video, Lead Forms
âś… Lookalike Audiences & Interest-Based Targeting
âś… Budget Optimization & Campaign Scaling
âś… A/B Testing & Creative Optimization
âś… Measuring Performance: Key Metrics (CTR, CPA, ROAS)
âś… Attribution Modeling & Multi-Touchpoint Conversions
Week 4: Performance Analysis, Scaling & Automation
đź“Ś Key Topics:
âś… Google & Meta Ads Performance Analysis
âś… Scaling Winning Campaigns & Budget Allocation
âś… Automated Rules & AI-Based Optimization
âś… Omnichannel Paid Strategy (Google + Meta + Retargeting)
âś… Future Trends in AI-Powered Advertising
This fast-track course ensures hands-on learning with real-world ad campaign execution in just 4 weeks.
India Standard Time (IST)
Duration
4 Weeks
Total Hours
24 hours
Weekly Hours
6.0h per week
Classes per Week
3 sessions
3
weekly classes
Get unlimited access to all course content, video lectures, downloadable resources, practice exercises, and future updates for a full 2 years.
Join our vibrant learning community where you can ask questions, share insights, connect with like-minded peers, and get support throughout your educational journey.
Participate in weekly live sessions with expert instructors. Ask questions in real-time, get immediate clarification, and engage with fellow students in an interactive environment.
Apply your knowledge with carefully crafted assignments that mirror real-world scenarios. Get personalized feedback from instructors to improve your skills.
Regular assessments to track your progress and identify areas for improvement. Instant feedback helps you understand concepts better and reinforces learning.
Earn a professional certificate upon successful completion of the course. Our certificates are recognized by industry leaders and can boost your career prospects.
Yes! LCMGO offers a first-2-class money-back guarantee. If a student finds the class not engaging or not meeting expectations, they can request a refund before attending the third class. No questions asked.
AI-generated summaries after each live class together with quizzes aligned to the instructor’s material — an adaptive learning path that evolves with you. Perfect for quick revision, targeted practice, and retaining key concepts.
As a certified trainer, marketing consultant, and industry mentor, I’ve delivered training and digital marketing programs for India’s leading edtech platforms, such as Unacademy, and have trained professionals on platforms like Relevel Unacademy Ltd, Victoria University, Australia and delivered multiple workshops on marketing and guest lectures to IIM, Accenture, Google, Byju, IISWBM, NIPS, IITM etc. My teaching philosophy is built on simplifying complex concepts with practical, campaign-based examples—enabling students to not only learn but apply.
Key Achievements & Relevance -
20 + years of leadership in Marketing & Branding across B2B, B2C, EdTech, Healthcare, FMCG & E-commerce domains. Teaching experience 7 yrs +, including Middle East universities like AUD, Amity etc
Chief Digital Marketing Instructor at Unacademy: Taught and mentored over 5000+ learners in AI Marketing Automation, Agentic Marketing, content strategy, PPC, SEO, ORM, and campaign optimisation.
Currently associated with LINC Education Group, Singapore, as Marketing faculty teaching the modules with Manchester University, UK, through LINC. Also Trained Raffles Academy as guest faculty, Singapore
Designed and delivered industry-backed modules for Relevel Academy with case-based projects, live simulations, and campaign planning labs.
Spearheaded marketing transformations at CitiGroup, Frost & Sullivan, Neuberg Diagnostics, AVN Arogya, Manipal Hospitals, and IndiaMart, directly improving customer acquisition, retention, and ROI.
Awarded multiple times for best campaign strategy, marketing excellence, and innovation—recognised by platforms such as Digital Vidya, Google, and The Week-HANSA.
Built and led high-performance marketing teams of 10–20 professionals, emphasising training, upskilling, and project-based learning.
MBA from Nottingham University, Singapore & London Campus, Doctor of Business pursuing, Advanced certifications in Marketing Analytics (IIM-L), Google Ads, HubSpot SEO, and Microsoft, with practical use of tools like GA4, Marketo, SEMrush, SproutSocial, DV360, and more.
Published and featured on platforms like Bloomberg, ABP Ananda, Digital Vidya, and Sananda, offering thought leadership on marketing in India.
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