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Master B2C marketing strategies to attract, engage, and convert customers in a competitive digital landscape. Learn practical frameworks, consumer psychology, and data-driven tactics to build a winning brand.
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B2C (Business-to-Consumer) marketing is evolving rapidly, with AI-driven personalization, omnichannel strategies, and digital-first branding becoming key to success. This course takes you step by step through the essential components of a powerful B2C marketing strategy, from understanding customer behavior to executing high-converting campaigns across social media, email, paid ads, and influencer marketing.
💡 Key Learnings:
✔️ Understand B2C consumer psychology & buying behavior
✔️ Master brand positioning & storytelling to build strong emotional connections
✔️ Execute social media, influencer, and community marketing
✔️ Develop data-driven strategies for customer retention & loyalty
✔️ Implement AI-powered personalization & automation for better conversions
Get unlimited access to all course content, video lectures, downloadable resources, practice exercises, and future updates for a full 2 years.
Join our vibrant learning community where you can ask questions, share insights, connect with like-minded peers, and get support throughout your educational journey.
Participate in weekly live sessions with expert instructors. Ask questions in real-time, get immediate clarification, and engage with fellow students in an interactive environment.
Apply your knowledge with carefully crafted assignments that mirror real-world scenarios. Get personalized feedback from instructors to improve your skills.
Regular assessments to track your progress and identify areas for improvement. Instant feedback helps you understand concepts better and reinforces learning.
Earn a professional certificate upon successful completion of the course. Our certificates are recognized by industry leaders and can boost your career prospects.
India Standard Time (IST)
Duration
6 Weeks
Total Hours
24 hours
Weekly Hours
4.0h per week
Classes per Week
2 sessions
2
weekly classes
Entrepreneurs and small business owners looking to enhance their marketing strategies to attract and retain customers in a competitive digital landscape.
Marketing professionals seeking to deepen their understanding of B2C marketing principles and implement innovative tactics to engage consumers effectively.
Students and recent graduates interested in pursuing a career in marketing who want to gain practical knowledge and skills relevant to the digital marketplace.
Anyone interested in improving their personal brand or side projects by leveraging modern marketing techniques to connect with audiences online.
Everything you need to know before getting started
No prior knowledge of marketing concepts is required, as the course will begin with foundational principles.
Basic familiarity with digital tools and online platforms is helpful but not necessary, as all relevant technologies will be introduced.
A willingness to learn and engage with new ideas about consumer behavior and digital marketing trends is essential.
Access to a computer and the internet is necessary for participating in online discussions and completing course assignments.
As a certified trainer, marketing consultant, and industry mentor, I’ve delivered training and digital marketing programs for India’s leading edtech platforms such as Unacademy, and have trained professionals on platforms like Relevel Unacademy, ByJu, LINC Edtech platform Singapore and delivered multiple workshops on marketing and guest lectures to IIM, Accenture, Google, Byju, IISWBM, NIPS, IITM, etc. My teaching philosophy is built on simplifying complex concepts with practical, campaign-based examples—enabling students not only to learn but apply.
Award-Winning Marketer & Trainer:
✨ Only Trainer to be Featured on the Unacademy Home Page for 1.5 Years+, which had 40 Million Hits
✨ Google MSME Ads Excellence Award Winner PAN India
✨ National Marketing Excellence Award – Best Healthcare Campaign (Emami AMRI Healthcare Group) PAN INDIA
✨ Maddy’s Award for Digital Innovation for Neuberg Diagnostics and Kauvery Hospitals PAN India
Key Achievements & Relevance:
🌍 20 + years of leadership in Marketing & Branding across B2B, B2C, EdTech, Healthcare, FMCG & E-commerce domains. Teaching experience 5yrs +
🌍Chief Digital Marketing Instructor at Unacademy: Taught and mentored over 5000+ learners in content strategy, PPC, SEO, ORM, and campaign optimisation.
🌍 Currently associated with LINC education group, Singapore, as Marketing faculty teaching
🌍 Awarded multiple times for best campaign strategy, marketing excellence, and innovation—recognised by platforms such as Digital Vidya, Google, and The Week-HANSA.
🌍 Trained and led cross-functional teams in customer service, telehealth, and in-clinic experience, building empathy-led SOPs that significantly improved satisfaction ratings
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